Kingston's RL Hancock and Sons win in Victoria

RL Hancock and Sons of Kingston were lamb winners at the Great Southern Producer Forum and Producer of the Year Awards in Melbourne.

Josh Hancock accepted the award on behalf of the family in front of over 400 of JBS Great Southern’s top producers at the Crown Promenade in Melbourne on August 31.

Producers from Northern New South Wales, Gippsland, South Western Victoria, Tasmania, King Island, to Flinders Island, Southern New South Wales and South Australia, attended the prestigious event.

The Producer of the Year Awards is held every three years and is the largest premium beef and lamb event in Australia, involving a forum and Producer of the Year Awards, aiming to strengthen the JBS relationship with their trusted suppliers and key customers.

Prior to the awards, producers attended the informative afternoon forum which heard from guest speakers who discussed a range of topics from MSA carcase measurement, researching development and sustainability.

Guest speakers included Meat and Livestock Australia’s Richard Apps and Pip Band, discussing the progress of the ALMTECH Project and Australian Beef Sustainability Framework respectively, Peter McGilchrist from the University of New England, discussing how objective measurements will enhance MSA grading, and meat scientist Sarah Stewart from Murdoch University, discussing the balancing act between lean meat yield and eating quality in lamb.

The awards evening included light entertainment with keynote speakers Lisa Sharp, communications and marketing officer at MLA, and Cameron Bruett, head of corporate affairs and chief sustainability officer at JBS USA; a panel with renowned chefs Adrian Richardson from La Luna, Nick Mahlook from the award winning restaurant, The Atlantic, and MLA’s corporate chef Sam Burke; and culminated with the announcement of the Great Southern beef and lamb ‘Producers of the Year’.

For each species, the top 10 producers were announced, followed by the winners of each category. Lamb Top 3:

1. Willswood, the Williams Family from Mundulla, South Australia - WINNER

2. RL Hancock & Sons, Hancock Family from Kingston, South Australia

3. AJ & PA McBride, Kingsley Breeding from Millicent, South Australia

Beef Top 3:

1. Rosegrange, the Richmond family from Little River, Victoria - WINNER

2. PJ & LT Wadley, Linton and Alana Wadley from Laceby, Victoria

3. Boorook Partners, the Allen family from Woorndoo, Victoria

JBS Southern chief operating officer Sam McConnell said the quality of the Southern Australian producers was second to none.

“The Great Southern Farm Assured Program has grown exponentially over the last six years to possibly be the largest premium beef and lamb brand in the world,” Mr McConnell said.

“All of our producers have been handpicked based on their strong focus on genetics, continuous improvement in meat quality and growing animals the right way – without taking shortcuts.

“I’d like to congratulate those who were named in our top 10 producers for beef and lamb as well as the other 3500 producers in the program. The livestock produced is a credit to all those in the program, especially in the trying times many of our producers are facing.”

Lamb Criteria

  • Open to JBS Farm Assurance program and nominated by a JBS livestock buyer
  • Carcase weight, fat specifications and fat score
  • Number supplied
  • Spread of kill
  • Loyalty
  • Total weighted score of 100%

Beef Criteria

  • Open to JBS Farm Assurance program and nominated by a JBS livestock buyer
  • Carcase weight, fat specifications, dentition, meat colour, fat colour, bruising and butt shape
  • MSA Index, rib fat, meat colour
  • Number supplied
  • Spread of kill
  • Loyalty
  • Total weighted score of 100%