If many successes and records aren't enough for Trevor, Judy, Lachie and Olivia James to celebrate, then they have another milestone to bring extra family pride.
This year is the 40th year of Border Leicester breeding for the James family and will duly be celebrated at their annual Coolawang ram sale on October 10, on-property at Mundulla, commencing at 11am.
The family has always had a strong commercial focus in their breeding objectives.
The successes of their valuable long-term clients are a great endorsement of their genetics.
However, on top of client successes, it is the performance within their own commercial flock that is a real measuring stick not to be ignored, strongly influencing the breeding decisions they make.
This is then a direct benefit to all the other clients who have come to appreciate the quality of Coolawang genetics over the years.
"We have always striven to maintain affordability, while keeping quality to the highest level we can produce," Lachie James said.
"Our many dedicated and long term clients have provided wonderful support of our program, and we value them deeply."
In line with growing demand, Coolawang has offered a few more rams each year.
However, with the exceptional demand last year, no doubt stimulated by their many successes in the past decade, they are going to offer an extra 40 rams in this year's sale, hoping all clients on all budgets can get quality rams at good value.
The James family's many recent successes start at the annual Naracoorte first cross young ewe sale, where they achieved yet another sale topping and record $386 last November, plus the best presented pen result.
This latter award was achieved for the tenth time in 13 years.
Their entire line of 620 ewes in that sale averaged $353. That is exceptionally consistent, high-quality production.
The success experienced by many of their clients in the Naracoorte ewe and ewe lamb sales further backs up the Coolawang brand as one that can be thoroughly trusted.
They also broke the Naracoorte saleyard record for lambs when they sold a line of Border Leicester first cross wether lambs in June this year for $337.
Independent phenotype assessment of the Coolawang sheep at major shows is a constant test to ensure the James family has their actual and desired breeding objectives aligned with the highest standards.
A continued dominance at the Adelaide Royal is evidence they are on the right road, not only within the breed, but also across breeds. At last year's Adelaide Royal where Borders were the feature breed, they were again awarded champion Border Leicester ram for the seventh year in a row.
Their junior and grand champion ram, Coolawang 170329, went on to be supreme Border Leicester exhibit, then supreme interbreed longwool ram, plus leading Coolawang's supreme interbreed breeders group. While this ram was the headline act, 29 place ribbons including 16 firsts and the bulk of broad ribbons highlight Coolawang's dominance in the large feature breed showing.
They were easily most successful exhibitor, this for the 6th time in the past seven years.
Coolawang's Border Leicesters are produced with a balance of structural excellence, especially with strong bone and constitution, high-fertility background and top Lambplan measured performance. While they seek elite performance levels, they do not focus on figures-based selection alone, but these are considered in conjunction with phenotype.
Extended lifetime performance of rams is a point often overlooked when selecting on figures alone.
Two important extra bonuses for clients are Coolawang's move to side sampling and micron testing all their rams last year, plus testing and selection for worm resistance.
There is a real premium for sheep producers who can offer their first cross wool in the preferred under 30 micron range.
Coolawang is one of the very few studs offering this information on all sale rams.
The worm-resistance selection will ensure the Coolawang rams and their progeny will be able to withstand annual worm burdens better than most other options.
Trevor, Judy, Lachie & Olivia James welcome your enquiry.
- Updates available at coolawang.com.au or via Facebook.