Shoppers are encouraged to "Say it with Seafood" this Valentine's Day to help Australia's seafood industry during a time of difficulty.
Seafood Industry Australia (SIA) is encouraging buyers to buy seafood for Valentine's Day to help boost the seafood industry as it deals with the flow on effect of the summer's extreme weather and the novel coronavirus outbreak in China.
Among the industries affected is the rock lobster industry which has lost its primary customer, China which in some instances had taken in more than 95 per cent of product.
With the industry's fishing activity grinding to a halt, stores have been trying to move more rock lobster to customers.
The Fresh Fish Place has reduced the price of rock lobster, which would have been sold at $160/kg to now being sold from $79/kg.
This push with Seafood Industry Australia to 'Say it with Seafood', which urges seafood buyers to buy Aussie product is a fantastic way to promote the industry.Craig McCathie
Manager Craig McCathie said there are a lot of rock lobster in tanks across the state which needed to be sold.
"We're helping move crays out of tanks, reduce crays in tanks and provide an opportunity for consumers," he said.
It is not just rock lobster that is being encouraged for people to buy for Valentine's Day as Seafood Industry Australia is urging people to show their love to their significant other and help support Australia's seafood industry, whether it is through the sale of oysters, tuna, crabs or salmon.
SIA chief executive officer Jane Lovell said many in the seafood industry had been doing it tough lately.
"From drought to catastrophic fires and flooding rain; coupled with export and now domestic market disruption due to the cancellation of sales into China, we need Aussies to share the love this Valentine's Day and 'Say it with Seafood'," she said.
"A recent study has shown couples are 39 per cent more likely to be intimate on days when they have both eaten seafood."
Mr McCathie said premium seafood could be seen as extravagent on Valentine's Day or any special occasion so despite happening during a rough time for the industry it was a good time for customers to buy Australian seafood.
"This push with Seafood Industry Australia to 'Say it with Seafood', which urges seafood buyers to buy Aussie product is a fantastic way to promote the industry," he said.